The Stop Child Abuse Now campaign would not have been possible if not for a number of key elements and committed supporters.
- The compelling Thank You television commercial was developed by advertising agency J Walter Thompson and documentary maker, Kim Farrant of Film construction.
- The Stop Doing Nothing radio and print advertising campaign was developed by advertising agency J Walter Thompson.
- Eric Bana gave his voice to the Stop Doing Nothing radio campaign and his support to the overall campaign.
- Mitchell and Partners is responsible for negotiating free airtime across all Australian television networks.
- The Sunday Herald Sun is supporting the campaign with a three week editorial and advertising campaign.
- Fairfax Radio Network is providing free airtime for our radio commercials across Australia and offering editorial support.
- Nadine Garner, Stefan Dennis, Jodhi Meares, David Boon, Robyn Moore, Kim Geale and Dave Noonan have pledged their support.
The cost of child abuse to Australia
Child abuse affects children families and the whole community. Children who have experienced abuse are at greater risk of developing a range of emotional, health and social difficulties, including suicide, self-harm, depression, drug use and alcohol addiction.
The financial cost to the Australian community is enormous. The Australian Childhood Foundation, in conjunction with Access Economics and Child Abuse Research Australia at Monash University has released a report on the financial cost to the community of the problem of child abuse.
Corporate Support
J Walter Thompson, Mitchell and Partners, Sunday Herald Sun, 3AW, Rothfield Print Management and emitch have generously given their services and time free of charge.
The Launch
An official launch will be held on 18th November 2008 at which The Cost of Child Abuse in Australia report will be released.
Neil Mitchell, morning presenter with 3AW, has personally committed his support to the campaign and will act as MC at the launch.
Lindsay Field and his daughter, Madeleine, will perform at the launch, including a song written by Madeleine especially for the Stop Child Abuse Now campaign.
